Svante and Speed Skating Canada Launch Climate Change Education Campaign, “Save the Ice” at ISU World Cup Speed Skating in Calgary
Media Contacts
Svante
Colleen Nitta
Director, Marketing & Communications
cnitta@svanteinc.com
+1-604-970-2813
Speed Skating Canada
Nicole Wilkinson
Director of Business & Member Development
nwilkinson@speedskating.ca
Svante Technologies Inc. (Svante), a global leader in carbon capture and removal technology, and Speed Skating Canada today announced a climate change awareness and education campaign, “Save the Ice” at the ISU World Cup Speed Skating event in Calgary. The campaign aims to raise awareness about the impact of global warming on winter sports, including speed skating. It enables Canadians to make a personal impact on the climate by watching and sharing a video featuring renowned Canadian Olympic speed skater, Gaetan Boucher, discussing how climate change is impacting the sport. For every video share, Svante will remove half a kilogram of CO?* from the atmosphere via their direct air capture (DAC) partner and fellow Canadian carbon removal company, Deep Sky, subject to certain terms and conditions.
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From the left: Colleen Nitta, Director of Marketing & Communications at Svante; Nicole Wilkinson, Director of Business & Member Development at Speed Skating Canada; Robert Dubreuil, General Director at Speed ??Skating Quebec; Brett Henkel, Co-Founder & SVP of Business Development at Svante; Richard Laliberte, COO at Svante; Gaetan Boucher, four-time Olympic Medalist in long track speed skating; Denny Morrison, Olympic Speed Skating Medalist; Ron Weiser, Chair of the Board of Directors at Speed Skating Canada; and Jean Pichette, Board Member at Speed Skating Canada. (Photo: Business Wire)
Greenhouse gases such as carbon dioxide (CO?) are driving global warming, causing ice and snow to disappear at alarming rates. Winter sports are under threat — once held outdoors, speed skating has been forced indoors due to unreliable ice conditions caused by a warming planet.
“Climate change is not just a global issue—it’s deeply personal for athletes and communities whose lives revolve around winter sports,” said Ron Weiser, Chair of the Board of Directors at Speed Skating Canada. “Through the ‘Save the Ice’ campaign, we’re excited to partner with Svante to raise awareness about the urgent need for climate action and show Canadians how they can make a tangible impact. Together, we can help preserve the ice, the sport we love, and our planet for future generations.”
“As someone who has experienced the thrill of competing on the ice and now works in the fight against climate change, this campaign holds special meaning for me,” said Richard Laliberte, Chief Operating Officer at Svante and a Speed Skating Canada alumnus. “The ‘Save the Ice’ campaign highlights the reality that climate change is threatening the future of winter sports and our planet. By working together, we can take meaningful steps to preserve the sports and environments that inspire us all.”
To promote the campaign at the ISU World Cup Speed Skating this weekend, Svante and Speed Skating Canada have strategically placed signage around the Olympic Oval with words that read, “Help the Climate. Save the Ice.”, and a QR code that links to a webpage, www.svanteinc.com/save-the-ice. There, visitors can learn about how CO2 causes climate change, why we need carbon capture and removal to help tackle the climate crisis, and watch the video with prompts to share it on social media to remove CO2 from the air.
“This initiative builds on the strong partnership between Svante and Speed Skating Canada, announced earlier this year, which focuses on leveraging the platform of sport to inspire Canadians and the global community to learn about what causes climate change and inspire them to take action,” said Colleen Nitta, Director of Marketing and Communications at Svante. “As a Canadian company, we are proud to support Speed Skating Canada and delighted to deliver this impactful campaign that will enable everyone to make an impact on the climate.”
Visit svanteinc.com/save-the-ice to explore the campaign and watch and share the video.
About Svante
Headquartered in Vancouver, BC, Canada, Svante is a purpose-driven, leading carbon capture and removal solutions provider. The company makes nanoengineered filters and modular rotating contactor machines that capture and remove CO2 in an environmentally responsible way from industrial emissions and the air. Svante is on the 2025 Global Cleantech 100, the XPRIZE Foundation’s XB100 – World’s Top 100 Deep Tech Companies, and was ranked second among private companies in the Corporate Knights’ Future 50 Fastest Growing Sustainable Companies. For more information, visit www.svanteinc.com.
About Speed Skating Canada
Speed Skating Canada is the national governing body responsible for the organization, coordination and administration of both short track and long track speed skating in Canada. Founded in 1887, we proudly represent over 15,000 athletes, coaches, officials and volunteers from coast to coast. Our non-profit organization is accountable to our 13 provincial and territorial speed skating organizations (PTSOs) and our national team program. We’re here to rally, inspire and lead the charge for our country’s most successful Olympic sport.
About Deep Sky
Montreal-based Deep Sky is the world’s first tech-agnostic carbon removal project developer aiming to remove gigatons of carbon from the atmosphere and permanently store it underground. As a project developer, Deep Sky brings together the most promising direct air and ocean carbon capture companies under one roof to bring the largest supply of high-quality carbon removal credits to the market, commercializing and catalyzing carbon removal and storage solutions like never before. With $130M in funding, Deep Sky is backed by world class investors including Investissement Québec, Brightspark Ventures, Whitecap Venture Partners, OMERS Ventures, BDC Climate Fund, Breakthrough Energy Catalyst, BMO, National Bank of Canada, and more. For more information, visit deepskyclimate.com.
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