MessageGears Predicts Key Consumer Enterprise Brand Trends for 2025

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Focus will be on team consolidation, scrutiny on dollars spent, and flexible solutions

MessageGears Predicts Key Consumer Enterprise Brand Trends for 2025

Andy Prince
andy.prince@messagegears.com
512-289-4728

MessageGears, the leading data activation and engagement platform for enterprises, today shared the trends it predicts will have the most impact on consumer brands in 2025: Marketing and IT teams will be more consolidated; there will be greater scrutiny around how dollars are spent; and no-code solutions will lose steam with leading brands.

“Consumer-focused enterprise brands will be looking for creative and compelling ways to ensure their technology investments are being used to their fullest potential – and we believe that hinges on direct data access,” said Nathan Remmes, CEO at MessageGears. “Data access is critical for today’s marketers to communicate effectively with millions of customers at scale. This is why we’ll likely see a blurring of lines between marketing and IT teams that prioritize cross-collaboration, as well as more flexible solutions that meet the needs of both departments.”

Consumer enterprise brand predictions for 2025:

  • Marketing and IT teams will continue to blur lines: Many recent studies and surveys around the purchase and implementation of martech solutions show that leadership from both the marketing functions and the IT functions are heavily involved. Cross-collaboration, while always a buzz word, will become much more prevalent as large enterprise organizations look to reduce friction between siloed marketing and IT departments. Doing so will both protect and secure valuable customer data, as well as leverage customer insights and behaviors to create compelling marketing campaigns that drive growth. Martech buyers will increasingly come from blended teams rather than isolated departments.
  • Economic uncertainty will consolidate spend across multiple departments: Similar to consolidation across IT and marketing teams, budgets for big technology and infrastructure spend will be consolidated across multiple departments within an organization. Enterprises will need to budget wisely on point solutions that can be expanded (via composable architecture) to serve specific needs and functionality instead of spending large sums of money on a single, comprehensive platform that tries to serve multiple functions poorly.
  • The best solutions will not be code-free: Modern enterprises will need fully flexible solutions with low-code features for creative marketers that rely on the simplicity and ease of building campaigns, while also accommodating tech-savvy buyers that want the freedom to code unique, enterprise-level customizations. Code-heavy solutions will be too burdensome for most marketers, and no-code solutions are too limiting for large brands that need scalable personalization options across diverse customer bases.

Enterprises like Vimeo, Chewy, and KAYAK leverage MessageGears to know and understand how their customers are behaving to fully engage buyers at all stages of the journey. To learn more about how MessageGears can help you take advantage of your data warehouse, visit messagegears.com.

About MessageGears

MessageGears is the data activation and engagement platform that empowers enterprises to leverage their entire dataset for seamless communication across multiple channels, including email, SMS, mobile, and 250+ third-party destinations. Our mission is to facilitate efficient and secure data access without the need for moving, copying, or syncing. Founded with the goal of giving enterprise brands total command of their data, MessageGears’ composable approach eliminates latency, mitigates security risks, and reduces costs associated with traditional ESPs, CDPs, and marketing clouds. Leading enterprises like Vimeo, Chewy, and KAYAK trust MessageGears to manage and activate their customer data across diverse tech stacks. Discover how we drive ROI at messagegears.com.