Medallia Named a Leader in Customer Feedback Management Solutions by Independent Research Firm

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The analyst report recognizes Medallia for using multiple strategies to “foster adoption across large enterprises.”

Medallia Named a Leader in Customer Feedback Management Solutions by Independent Research Firm

PR Contact:
Jenny Zehentner
press@medallia.com

Medallia, Inc., the global leader in customer and employee experience, today announced that it has been named a Leader in The Forrester Wave™: Customer Feedback Management Solutions, Q4 2024, which evaluated nine providers based on 26 criteria.

Medallia received the highest scores in both Current Offering and Strategy categories in the evaluation, noting: “Medallia is particularly suited for enterprise programs that prioritize organization-wide CX engagement and are looking for a partner with a strong track record of large-scale implementations.”

Medallia received the highest score possible in 15 of the 26 criteria:

  • Soliciting feedback (excluding via owned digital)
  • Voice of the employee/partner
  • Integrations
  • Text mining
  • Analytics and CX measurements
  • Dashboards and reporting
  • Customer journey management

 

  • Multilingual capabilities
  • Governance
  • Accessibility
  • Usability
  • Security and privacy
  • Partner ecosystem
  • Adoption
  • Community

“Medallia is dedicated to helping enterprises fulfill their brand promises and deliver exceptional experiences. We are honored to be recognized as a leader in this Customer Feedback Management Wave,” said Simonetta Turek, Chief Product Officer at Medallia. “We work closely with our clients to provide innovative solutions that not only meet the highest security and trust standards, but are also highly adopted across the organization. With AI seamlessly integrated across Medalla Experience Cloud, our platform delivers rich customer insights and analytics that drive rapid action and significant bottom-line results.”

The report noted, “Medallia shines in its ability to solicit feedback, understand the voice of the employee, and deliver robust analytics and customer experience measurement.”

Medallia’s industry-leading comprehensive customer feedback management platform, Medallia Experience Cloud, includes:

  • Broadest range of omnichannel listening capabilities across every part of the customer and employee journey, including market and consumer intelligence
  • Native video, speech, and digital analytics fully embedded into Medallia’s platform, providing end-to-end experience analytics
  • Comprehensive, AI-powered insights leveraged by seven million weekly active users and optimized for every role across the organization to take timely, relevant action
  • Embedded automation and orchestration capabilities integrated directly into the core platform responsible for driving three billion personalized actions in the past 12 months
  • Robust global partner ecosystem with more than 220 technology and services partners
  • Highest level of enterprise-grade scalability and security to meet the needs of every industry, including being the only customer feedback management vendor with FedRamp High certification
  • Dedicated experience experts and a world-class services team who partner with clients to maximize value, innovation, and growth.

To download The Forrester Wave™: Customer Feedback Management Solutions, Q4 2024, click here.

About Medallia

Medallia is the pioneer and market leader in customer, employee, citizen, and patient experience. As the leading enterprise experience platform, Medallia Experience Cloud is the mission-critical system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media, and corporate-messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities, and drive revenue-impacting business decisions, providing clear and potent returns on investment. For more information, visit www.medallia.com.

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