The new Platform-as-a-Service is designed to enable modern, streamlined member engagement, provide enhanced data and insights, and seamlessly integrate with a health plan’s broader clinical and member ecosystem
Icario Transforms Member Engagement Industry with New Health Action Platform
Aerste Howells, Chief Commercial Officer
Aerste.Howells@icariohealth.com
Icario, the healthcare industry’s leading health action company, today announced the launch of Aivella, a game changing cloud-based platform powered by a cutting-edge data infrastructure and advanced analytics. Icario’s mission for Aivella is to move members to take the next-best healthy action at moments of influence – like proactively closing gaps in care – while transforming insights into powerful outcomes.
Icario has played a significant role in quality measure strategies for the nation’s top health plans and providers. It has facilitated the completion of health risk assessments, incentivized members to address care gaps, and encouraged patients to attend important health appointments. Aivella now brings those member experiences from each of Icario’s offerings and the insights they generate into one place, creating a truly longitudinal view that unlocks optimized health action insights.
“This is the nimblest platform we’ve built. Aivella essentially takes member abrasion out of the equation by making the most out of every interaction we get with a member. On top of that, it’s built to fit inside our clients’ ecosystems – whether they want to use their own channels, rewards vendors, or integrate something entirely new with our experiences, we can support it,” said Jake Petralia, VP of Product of Icario.
Today, Icario’s customers can see Aivella in action via Icario’s real-time performance dashboards and business intelligence tools.
"Aivella is more than just a platform; it represents a foundational leap in Icario’s journey to scale both horizontally and vertically within the healthcare space," said Julia Zhang, Chief Technology Officer. "With its flexible, modular architecture, robust data-driven framework, and deep AI integration, Aivella is designed not only to optimize health engagement today but also to serve as a true platform-as-a-service (PaaS) for future innovation.”
The technology empowers health plans and providers to build, customize, and seamlessly orchestrate their own solutions, accelerating the transformation of healthcare engagement at scale.
“I came to Icario knowing that it had immense potential, and my goal was – and continues to be – to transform our company with modern, cloud-based technology with optimized, democratized insights at its core. With this launch, Aivella, equipped with advanced machine learning capabilities and supported by seamless API integrations, empowers clients to deeply understand their members. I am proud of the teams that worked so hard to bring Aivella to life over the last year and a half,” said Marc Willard, President & CEO of Icario.
For more information on Icario’s capabilities, visit www.icariohealth.com.
About Icario
Icario is the leading digital-first health action company driving the next generation of healthcare. Powering over 100 million connections with people, the company’s health action platform unites whole-person data, behavioral science, and digital-first omnichannel pathways to personally connect everyone to health. Icario deeply understands people and delivers personalization at scale for the most trusted healthcare organizations in all 50 states, including eight of the 10 largest health plans. Learn more at www.icariohealth.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250225788811/en/
