Industry veterans Scott Roberts, Rachel Richards, Kenny DellaPorta and Eileen Cavanaugh position the company for strategic growth in 2025 and beyond.
DigniFi Strengthens Leadership Team With the Appointment of New Board Members and Chief Financial Officer
DigniFi
Susan Coyne
Director of Marketing
media@dignifi.com
DigniFi, a leading FinTech company specializing in access to automobile repair financing, announces the appointment of Eileen Cavanaugh as Chief Financial Officer and the addition of three new board members: Scott Roberts, Rachel Richards and Kenny DellaPorta.
“We are excited to announce the completion of a significant business transition in 2024. As a result, we have added three accomplished independent board members and a new CFO to the DigniFi team. A warm welcome to Scott, Rachel, Kenny, and Eileen—your addition is a strong validation of DigniFi's trajectory toward growth in 2025 and beyond,” said Neeraj Mehta, CEO of DigniFi
Eileen Cavanaugh – Newly appointed Chief Financial Officer of DigniFi, is a seasoned finance executive with over 30 years of global experience and a proven track record of delivering results. She excels at driving reinvention and simplification in complex business environments. Eileen is widely recognized for her exceptional ability to build high-performing teams and cultivate best-in-class finance leaders through clear-sighted leadership and straightforward communication.
Most recently, Eileen served as the Chief Financial Officer of Franklin Energy Services, LLC, where she was a key member of the executive leadership team. She collaborated closely with the CEO and Board to plan and execute strategic growth initiatives in the energy efficiency sector. Prior to that, Eileen spent 30 years at GE, advancing through roles of increasing responsibility across its global businesses. Her most recent role at GE was as Chief Financial Officer of Global Operations.
New Board Members:
Scott Roberts most recently was the Senior Vice President - Bank Strategy at Affirm, where he oversaw and managed the development of the Bank strategy.
Prior to joining Affirm, Scott held multiple leadership roles at Goldman Sachs and GE Capital. Previously, Scott led the Retail Deposits business for Marcus at Goldman Sachs. Before joining Goldman Sachs, he served as the CEO & President for GE Capital Bank (a Utah Chartered Industrial Bank). He served as Chief Financial Officer for several GE Capital Lending platforms. In addition, he has worked at RH Donnelley (a division of Dun & Bradstreet) and CBS, Inc. Scott is also a board member for the nonprofit organization Community Development Corporation of Utah & Glenwild Golf & Spa.
Rachel Richards most recently served as the Chief Marketing Officer and Vice President of Retail Strategy for Sonic Automotive, Inc., a Fortune 300 company with $14 billion in annual revenues and one of the nation’s largest automotive retailers. In this role, Rachel led the centralization of marketing operations for 100% of Sonic’s franchised dealerships, reducing advertising costs by $21 million annually while increasing website traffic by 121% and dealership visits by over 15%.
Rachel was also instrumental in the strategic development and launch of EchoPark, Sonic’s pre-owned dealership business, overseeing marketing, branding, and technology initiatives. Additionally, she created Sonic’s Guest Experience Center, centralizing customer interactions through AI-driven solutions to enhance efficiency and improve showroom lead conversion rates. She initiated and launched Sonic’s Women in Leadership Program, promoting the growth and development of female leaders across the organization.
Before joining Sonic, Rachel spent 20 years at Ford Motor Company, holding leadership positions across four divisions, including Ford Credit, Sales, and Product Marketing. She managed a $3.3 billion asset base and gained experience in predictive analytics, customer experience, and operations.
Rachel serves on the S&P Global Mobility Council and has received numerous accolades, including Automotive Woman of the Year and Top 100 Leading Women in the North American Automotive Industry.
Kenny DellaPorta is an accomplished leader with over 20 years of experience in the automotive industry. He currently serves as the Vice President of Product for the AutoData Division at JD Power, a role he has held since 2021. Kenny is recognized for his expertise in bridging technology and automotive dealerships to develop innovative solutions that drive efficiency and profitability.
Previously, Kenny was the CEO and co-founder of Inventory Command Center (ICC), where he successfully led the company to its acquisition by JD Power in 2020. Prior to ICC, he co-founded and served as CEO of Nexteppe, an automotive marketing technology company acquired by Dealertrack in 2015. These achievements underscore his ability to build and scale businesses within the automotive technology sector.
Kenny’s career is marked by his sales, product, and support team leadership, consistently driving performance and delivering results. He holds a Master of Science in Administration from the College of New Rochelle.
About DigniFi
DigniFi, established in 2012, is a FinTech company dedicated to providing access to fast and easy financing solutions for your customers through dealerships nationwide. Our innovative platform helps auto dealers and small-to-medium businesses boost revenue while enhancing customer satisfaction with accessible, inclusive financing options.
With DigniFi, customers can prequalify for financing in minutes directly from their smartphones, streamlining the process for on-the-spot financing. Whether for mechanical repairs, preventive maintenance, bodywork, insurance deductibles, accessories, or tires, our solutions are designed to support every department—F&I, service, and sales. WebBank is the lender of all credit products. To date, DigniFi has helped dealers and small businesses across the nation secure almost $480 million in incremental transactions. For more information, please visit DigniFi.com.
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