Bloomreach Redefines the Role of AI in Marketing as it Announces the Next Generation of its Omnichannel Marketing Automation Platform
Michelle DeMaio
Bloomreach
Corporate Communications
michelle.demaio@bloomreach.com
Bloomreach, the platform fueling limitless ecommerce personalization, today announced the next generation of its marketing automation platform, Bloomreach Engagement. With its platform rebuilt around new, autonomous Loomi AI capabilities, Bloomreach will reduce omnichannel campaign creation from a multi-week process to one marketers can complete in minutes. This will wholly redefine the role of marketing teams around the world. With the ability to reach wider audiences, with deeper personalization, at a greater scale, marketers will not only unlock new levels of customer engagement — they will become strategic drivers of true business impact.
One survey found that an average email takes marketers approximately two weeks to produce. And while email remains a critical channel in a marketing campaign — it’s one of many. Today’s customer interacts across multiple touchpoints. From audience targeting to content generation and testing across each of these touchpoints, a single omnichannel campaign can ultimately take more than a month to build. Bloomreach is aiming to wholly transform this process as it rebuilds its omnichannel marketing automation platform around powerful new Loomi AI capabilities.
How It Works:
- Marketers will prompt Loomi AI to build campaigns, and in seconds, Loomi AI returns a fully built-out workflow.
- Retaining full control, marketers can further prompt the AI to refine aspects of the campaign, create or adapt content, run tests, and more.
- Because Bloomreach natively supports more than 15 different channels, marketers can scale this campaign creation across entire customer journeys.
With Loomi AI taking on the time-consuming tasks of today, marketers’ roles become rooted in deeper strategic objectives. They can explore more complex campaigns, and ensure existing ones are connected to critical goals such as revenue, retention, or profitability. Together, marketers and AI amplify business impact, customer experience, and internal efficiency.
“At Bloomreach, we know marketing teams can, and do, have a substantial impact on overall business value. Yet so often, their days are spent on executing the campaigns at hand, rather than being able to push the boundaries of what’s possible," said Anirban Bardalaye, Chief Product Officer, Bloomreach. "With this next generation of omnichannel marketing automation at Bloomreach, we’re ensuring marketing teams can focus where it matters most. Loomi AI will unleash the true potential of marketers everywhere."
Bloomreach is already a leader in delivering business value today — an independent evaluation noted representative Engagement users saw a 251% return on investment. To learn more about how Bloomreach is striving for even greater impact, tune in to the Edge Summit live stream.
About Bloomreach
Bloomreach personalizes the ecommerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the ecommerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for ecommerce, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an ecommerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves 1,400+ global brands including: Williams-Sonoma, Bosch, Puma, and Marks & Spencer.
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